IMILAB W12 Smart Watch Review: A Perfect Entry-level Smartwatch?!

Overall, the IMILAB W12 is also a really solid budget smartwatch that really has a lot to offer for a price of $69.99. Especially the high-quality and chic design could really convince me for this price. If you are looking for a cheap and yet high-quality smartwatch and are mainly interested in health and fitness tracking, you will get a clear buy recommendation from me.

The W12 is another smartwatch from IMILAB that is launched just a few months after the W11.

It appears alongside the W11 as a cheaper alternative to the IMILAB KW66 and offers largely the same features in an almost identical round watch design. While some features have been cut, improvements have also been promised, such as longer battery life and a new sensor.

It’s another move by IMILAB to dominate the affordable end of the smartwatch market, and on paper the W12 looks very promising for its price.


  • 1.32” HD screen
  • Blood oxygen monitor
  • 24 hours heart rate monitor
  • 30 days battery life
  • IP68 waterproof
  • Customize watch face
  • Sport data poster
  • Reminding functions
  • Concise&thin, fit your style

Design and Display

Talking about the display of this smartwatch, you’ll get a 1.32-inches 3D HD TFT screen that really stands out in the crowd. It has the universal 360 x 360 pixels display resolution that we can find in some other smartwatches.

The display color contrast and visibility are well-maintained, vibrant enough so that you won’t find any visibility issues even in the bright outdoors. Due to the 46mm overall dial size, the watch and its display feel big enough which looks bold too.

However, it depends on the wrist size of the user and personal preferences. The capacitive touchscreen is quite responsive and the touch sampling rate also feels good enough in day-to-day usage. If you’re eager to know more about the sensitivity of the touchscreen, the company has mentioned that the IMILAB W12 has 4.0V/lux-sec sensitivity.

But even these changes don’t seem to make much of a difference. You lose some of the extra durability, but it’s still an attractive, slim smartwatch that doesn’t feel too thick to live with.

The display is still high-quality and offers great colors and high luminosity and brightness. Viewing angles in bright outdoor light are strong and the always-on display mode, which always affects battery life when activated, remains.

Water resistance hasn’t changed either, as IMILAB offers IP68 water resistance, so you can take the device swimming with you.

Blood Oxygen Measurement

It seems that most of the smartwatches come with multiple health tracking features such as breathing exercises, sleep monitoring, fitness activity tracker, heart rate & blood oxygen monitoring, etc.

In this pandemic situation when inner health is more important than anything else in our life, smartwatches are playing a huge role to keep updated users about their health conditions in most scenarios.

Although we can’t compare any kind of smartwatch health tracking or measurement features with the proper medical equipment by any means, smartwatches are basically guiding or showing information of the users periodically. IMILAB W12 can also be considered one of those smartwatches due to its useful health tracking functionalities.

It offers the blood oxygen count on your body using the reflective pulse oximetry rather than using the transmittance pulse oximetry function via the red light. That means it doesn’t pass through your body parts especially when you’re wearing the smartwatch on your wrist.

Therefore, the projected light reflects the infrared & red light to the body surface to the sensor on the smartwatch which counts the difference between the emitted light and reflected one to determine the SpO2 level.

To be very precise, if your body lacks enough oxygen and hemoglobin in the blood then you may start feeling sick or other possible health issues may appear in the long-term such as brain or heart attacks, etc. So, using a smartwatch having the continuous SpO2 measuring feature will definitely gonna help you to keep tracking the blood oxygen level in your body.

IMILAB W12 has the all-day all-weather blood oxygen level measurement feature that can easily monitor the saturation and notifies you whenever it falls short. Additionally, the dedicated blood oxygen measurement data on the application will also help you to compare time to time health changes.

Heart Rate Monitoring

Well, the 24-hours continuous heart rate monitoring can easily detect and take further actions if you’re going through cardiovascular health issues quite often. It’s not easy to maintain or observe your daily heart rate count or even ups & downs periodically if you’re going through cardiac problems for a while.

So, using a smartwatch like IMILAB W12 can lift you up to keep tracking your heartbeats and up-to-date yourself in every situation all day long. IMILAB W12 has a bigger sensor that keeps an eye on your cardiovascular health 24×7.

The inbuilt optical heart rate sensor works really well with the advanced algorithm that ensures your full-day heart rate tracking whether you’re sleeping or working or during workout sessions, etc.

Multiple Sports Modes

There are 13 sports or activity modes included in the IMILAB W12 smartwatch that can cover most of the workouts or activities whatsoever. It includes running, swimming, walking, cycling, climbing, spinning bike, gymnastic, boating, skipping, yoga, badminton, ping-pong, and sit-ups.

However, we can expect that IMILAB will introduce few more modes in W12 via software updates in the near future.

The best part is that you can easily customize tracking and coaching for daily activities which is really good for some of the specialized users who prefer heavy workouts. Additionally, with the help of a sports data poster, you can easily keep tracking all of your activity records in real-time. A special thanks to the built-in low consumption sensors and accurate workout statistics.

Notifications Reminder

Well, the notification reminder feature is something that we want on each and every smartwatch. It includes incoming calls, SMS, application notifications like weather info, alarm clock, stopwatch, reciprocal, activity reminder, find my phone alert, etc. All of these reminder notifications will come in handy in our daily life and work.

Thankfully, the IMILAB W12 smartwatch has the notifications reminder feature which will let your life and work balance almost perfect.

Battery Usage and Life

The IMILAB W12 smartwatch comes with a decent capacity of a 330mAh Polymer Li-ion battery that’s slightly smaller as compared to some other well-known smartwatches. But it’s worth mentioning that those smartwatches almost priced double than the W12 which is a big advantage for its users. The company has claimed around 30 days of standby timing for this particular smartwatch which seems good enough.

However, it fully depends on your usage pattern and all the background running tasks on the smartwatch that how many days you can run the IMILAB W12 smartwatch on a single full charge. You’ll require a 5V 1A charging adapter to charge this smartwatch. Make sure not to use a high voltage charger to keep the battery of your IMILAB W12 smartwatch running longer. Otherwise, charging with a fast charging adapter may damage the battery faster.

The company has also mentioned that if you even use it daily on your wrist, it can go up to 14 days which is really appreciable. It’ll take around 2 hours to completely charge this smartwatch using a magnetic charging cable. Another thing we need to mention that this smartwatch doesn’t heat up that much whether you put it on the charger or use it heavily.

IP68 WaterProof 

Next thing we should talk about the IP68 Waterproof rating because it’s something that a smart device user always wants in some specific scenarios to easily protect the gadget from water splashes, diving into the water, during rainy times, etc.

Well, the IMILAB W12 smartwatch also has an IP68 waterproof rating that will gonna help you to easily protect it from accidental water splashes or even if you’re going swimming.

According to the brand, this smartwatch has a fully sealed construction that makes it waterproof in terms of handwashing, corrosion from daily chemical products or sweats, while diving into the pool, etc. However, there is a big question on the waterproof rating capacity because the company hasn’t mentioned anything that up to how much depth it can survive for how long.

Customizable Watch Faces

Watch faces and especially customizable watch faces are one of the biggest advantages or attraction points on smartwatches because these can easily grab your attention at a first look. Similarly, the stunning or cool unique-looking watch face on a smartwatch can also attract others directly to your wrist in the crowd.

There is plenty of customizable watch faces available for the IMILAB W12 smartwatch that you can find on the device itself as well as on the mobile application. So, you can easily choose a wide range of watch faces from the app and download them accordingly. You can also set the preferred watch face and customize it uniquely on your smartwatch directly from the application depending on your mood or special occasions.

Other Features or Functions

Let’s take a quick look at some of the additional or other features/functions of this smartwatch that you will find handy in day-to-day usage.

Bluetooth Connectivity

This smartwatch has Bluetooth v5.0 connectivity that will help your smartphone to easily connect on the go without any kind of pairing or unstable connectivity issues. It seems that the connectivity range is within 10 meters and the connection stays stable enough in most scenarios.

Device Compatibility

The smartwatch can easily connect with Android 5.1 or higher and iOS 9.0 or higher versions running smartphones without any issue. There is a dedicated mobile app to connect with this smartwatch on a mobile device that you can easily download.

Data Syncing with APP

As mentioned above, IMILAB W12 (Explore A Bigger World!) smartwatch users can easily download and install the “GloryFit” mobile application on their Android or iOS devices directly from the Google Play Store or Apple App Store without any issue. There is a QR code available on the box package as well as inside the user manual guide booklet where you can scan the particular QR code to search for the GloryFit app.

Simply long-press the power button of the smartwatch to turn it on > Open the Settings menu > Select App QR code > use the mobile phone to scan the QR code > Download and open the application as well as the Bluetooth > Search for the specific smartwatch on the app. You’ll find out all the necessary details on the W12 User Manual file.

Where to Buy it

If you’re looking for an all-rounder smartwatch with all the necessary features and options that can work with both Android or iOS devices then the IMILAB W12 smartwatch might be the right choice as of now.

We recommend the following online stores, they are officially authorized: (59,90 €) (59,90 €) (59,90 USD) (69,90 €)



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